Amazon and marketplace strategy, brand marketing, and the retail floor before any of it. The full arc, not just the last five years.
Full P&L for a $100M GMV multi-brand portfolio. Led post-acquisition integration across four entities. Chaired the AI Steering Committee.
Rebuilt the digital org from the ground up. Added 500+ bps EBITDA in year one. Grew Amazon revenue 25% and launched Walmart 3P.
Scaled a team from 4 to 25+ across North America, EMEA, and APAC. Managed a $100M Amazon P&L and $125M marketplace budget.
Generated 75% of Utility's global revenue through agency partnerships. Ran marketing activation for 750+ wholesale partners.
Took the basketball category from -20% to +5% in under 18 months.
Owned merchandising for a $51M basketball sales goal. Led the company's first influencer marketing program.
Promoted up from Local Marketing Associate right before moving on to Eastbay.
Sold residential high-speed internet over copper door to door across rural Wisconsin, out of the back of a car. Where the sales instincts started.
Where it all started, on the retail floor.