Amazon and marketplace strategy, brand marketing, and the retail floor before any of it. The full arc, not just the last five years.
Founded an AI systems and digital commerce advisory practice, part-time alongside the SVP role below through June 2026, full-time since. Built ChiefOS, the practice's framework for AI governance and digital transformation. Architecture and technical oversight live at github.com/mattjkrueger.
Pennsylvania residential and light-commercial field-services company, formed in 2026 to carry a service line originally built and proven inside BK Blueprint.
Full P&L for a $100M GMV multi-brand portfolio. Led post-acquisition integration across four entities. Chaired the AI Steering Committee.
Rebuilt the digital org from the ground up. Added 500+ bps EBITDA in year one. Grew Amazon revenue 25% and launched Walmart 3P.
Scaled a team from 4 to 25+ across North America, EMEA, and APAC. Managed a $100M Amazon P&L and $125M marketplace budget.
Generated 75% of Utility's global revenue through agency partnerships. Ran marketing activation for 750+ wholesale partners.
Took the basketball category from -20% to +5% in under 18 months.
Owned merchandising for a $51M basketball sales goal. Led the company's first influencer marketing program.
Promoted up from Local Marketing Associate right before moving on to Eastbay.
Sold residential high-speed internet over copper door to door across rural Wisconsin, out of the back of a car. Where the sales instincts started.
Where it all started, on the retail floor.