Matt Krueger is Founder and CEO of BK Blueprint and BK Built, and a digital commerce and AI systems leader who helps consumer businesses turn technology, data, and change into scalable, profitable growth by staying grounded in execution, not hype.
Matt spent more than 15 years driving revenue growth across ecommerce, digital media, and omnichannel sales in complex consumer goods environments, most recently as SVP of Digital Commerce, Analytics, and Technology at Buffalo Games and EastPoint Sports. He led P&L ownership and commercial strategy across DTC, first-party and third-party marketplaces including Amazon, and digital wholesale. He now runs BK Blueprint, an AI systems and operating-model consulting practice, and BK Built, a field services company.
Known for blending commercial rigor with modern technology, Matt focuses on using data, analytics, and generative AI to unlock the next stage of scalable, profitable growth. He has built and led high-performing global teams, including integrating organizations following mergers, restructures, and periods of rapid change.
A strong believer in experimentation, Matt views progress as a product of informed trial and error. He's a passionate advocate for AI, but brings a pragmatic lens: AI is a powerful enabler, not a silver bullet. Real transformation happens when leaders understand both its capabilities and its limits, and stay close to the work, the data, and the people doing it.
Today's consumer businesses are operating in a moment of profound change. Growth is harder. Channels are more complex. Technology is moving faster than most organizations can absorb. Our next speaker has spent more than 15 years at the center of that reality. Matt Krueger built and scaled revenue engines across DTC, marketplaces, and digital wholesale, most recently as SVP of Digital Commerce, Analytics, and Technology at Buffalo Games and EastPoint Sports. He's owned P&Ls, led global teams, and navigated organizations through mergers and rapid change. Today he's Founder and CEO of BK Blueprint and BK Built, helping other organizations build the foundation AI needs to actually work. Please join me in welcoming Matt Krueger.