Matt Krueger is a digital commerce and general management leader who helps consumer businesses turn technology, data, and change into scalable, profitable growth by staying grounded in execution, not hype.

Matt Krueger is a digital commerce and general management leader with more than 15 years of experience driving revenue growth across ecommerce, digital media, and omnichannel sales in complex consumer goods environments. He has led P&L ownership and commercial strategy across DTC, first-party and third-party marketplaces including Amazon, and digital wholesale.

Known for blending commercial rigor with modern technology, Matt focuses on using data, analytics, and generative AI to unlock the next stage of scalable, profitable growth. He has built and led high-performing global teams, including integrating organizations following mergers, restructures, and periods of rapid change.

A strong believer in experimentation, Matt views progress as a product of informed trial and error. He's a passionate advocate for AI, but brings a pragmatic lens: AI is a powerful enabler, not a silver bullet. Real transformation happens when leaders understand both its capabilities and its limits, and stay close to the work, the data, and the people doing it.

What I Talk About

AI Readiness and Adoption in Real Organizations
Amazon and Marketplace Growth Strategy
Leading Teams Through Mergers and Rapid Change
Turning Data and AI Into Profitable Growth

Keynote Introduction (for emcees)

Today's consumer businesses are operating in a moment of profound change. Growth is harder. Channels are more complex. Technology is moving faster than most organizations can absorb. Our next speaker has spent more than 15 years at the center of that reality. Matt Krueger is a digital commerce and general management leader who has built and scaled revenue engines across DTC, marketplaces, and digital wholesale. He's owned P&Ls, led global teams, and navigated organizations through mergers and rapid change, always focused on turning complexity into momentum. Please join me in welcoming Matt Krueger.

Media

Podcast: eCommerce Braintrust -- Retail Media Deep DivePodcast: BWG Strategy -- Digital Deep DivePOS Data Minute (LinkedIn Live)

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